> For the complete documentation index, see [llms.txt](https://creatorxone.gitbook.io/creatorxone/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://creatorxone.gitbook.io/creatorxone/metrics.md). # Metrics **Audience:** Agency owners and managers. Open **Dashboard → Metrics** in the left menu (or [creatorxone.com/metrics](https://creatorxone.com/metrics)). This is the agency scoreboard for fans, messages, and sales over time. It is not the same screen as **Dashboard → Analytics** (charts) or **Dashboard → Transactions** (individual payments). You need **View Metrics**. Without it the page says **It seems you don't have access to this service**. [Roles and permissions](/creatorxone/user-access-control.md). ## How fresh the numbers are The subtitle: **Data for Fansly fetched every 12h, OF every 24h (around midnight UTC)**. **Refresh** reloads what CreatorXone already stored. It does not pull a new day from OnlyFans or Fansly by itself. If a day is empty or stuck, use [Data not updating](/creatorxone/troubleshooting/data-not-updating.md). ## Filters at the top | Control | What it does | | -------------------- | ------------------------------------------------------------------------------------------------------------------------------------------ | | **Model** (dropdown) | One creator, or **All creators**. Arrows step through creators once one is selected. | | **Select period** | Start and end date for **Daily stats** and **Mass campaigns**. You cannot pick a future date. Default is the last nine days through today. | | **Refresh** | Reload the tables on the page. | **Select period** changes **Daily stats** and **Mass campaigns**. **Weekly stats** always covers about the last **12 weeks**. **Monthly stats** always covers about the last **6 months**. **Daily stats** needs a range that **starts before today** and has a start date **before** the end date. A single-day range, or a range that starts today, hides the daily table. Weekly and monthly still show. ## The three tables Each table has the same columns. Rows are days, weeks, or months. | Table | Each row is | Fan counts, likes, **Renew Subscription** | Sales and **Mass message count** | | ----------------- | ----------------------------------- | ----------------------------------------- | -------------------------------- | | **Daily stats** | One calendar day | Snapshot for that day | That day’s totals | | **Weekly stats** | One week (label like **32. week**) | Last day in that week | Sum of the days in that week | | **Monthly stats** | One month (label like **Aug 2026**) | Last day in that month | Sum of the days in that month | On **Daily stats** the small note **The earnings difference may be related to referrals.** Sales here can differ from **Transactions** when referral payouts or reversals are involved. Green numbers went up versus the previous row. Red numbers went down. On weekly and monthly tables, **Daily growth** is still versus the previous **row** (previous week or month), not versus yesterday. Empty table: **No data to display**. ## Overall sales vs subscription sales **Overall sales** is total earnings for that row (subscriptions plus tips, PPV, and other sales), minus reversals (refunds / chargebacks), in USD. **Subscription sales** is not extra money on top of that total. It is the share of **Overall sales** that came from subscriptions. The rest of **Overall sales** is everything that is not a subscription. **Earnings/ creator** uses the same total as **Overall sales**, divided by how many creators are in that row. ## Columns | Column | Meaning | | ------------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------- | | **Date** | Day, week number, or month. Hover a daily date for the weekday. | | **Creators** | How many creator accounts are in that row. Only when the filter is **All creators**. Hover the count to see the names. | | **Active Fans** | Active subscribers at the end of that day (or the last day of that week/month). | | **Daily growth** | Change in **Active Fans** versus the previous row. | | **Expired Fans** | Expired subscribers for that snapshot. | | **New Fans** | People who joined: **Daily growth** plus the change in **Expired Fans**. Renewals that move someone from expired back to active net to zero here. | | **Likes** | Likes synced for that snapshot. | | **Renew Subscription** | Renewal count synced for that snapshot. | | **Mass message count** | Mass messages for that day, or the sum across the week/month. | | **Overall sales** | Total earnings for the period (including subscriptions), minus reversals, in USD. | | **Subscription sales** | How much of **Overall sales** came from subscriptions. Already included in **Overall sales** — do not add the two columns together. | | **Fans growth/ creator** | **Daily growth** divided by the number of creators in that row. Only when viewing **All creators**. | | **Earnings/ creator** | **Overall sales** per creator in that row. Only when viewing **All creators**. | ## Summary and Average (daily only) **Daily stats** ends with two extra rows. Weekly and monthly tables do not. | Row | How to read it | | ----------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Summary** | **Active Fans**, **Likes**, and **Renew Subscription** are the **last day** in the range. **Daily growth**, **Expired Fans**, and **New Fans** are last day minus first day. **Overall sales**, **Subscription sales**, and **Mass message count** are totals for the selected dates. | | **Average** | Per-day figures for growth, expired/new fans, messages, and sales (range total ÷ days). | ## Show, hide, and export **Show/Hide Columns** toggles columns. **Show all** turns every column on or off. **Export** (the export icon) needs **Export Metrics**. Choose **Export as CSV** or **Export as XLSX**. The file is named from the table (`daily_metrics_…`, `week_metrics_…`, or `month_metrics_…`). The same dropdown can export **Mass campaigns** as CSV. ## Mass campaigns **Mass campaigns** is on the same **Dashboard → Metrics** page, under the daily, weekly, and monthly tables. It shows OnlyFans mass messages and mass PPV — send, view, unlock, and purchase rates from stored platform stats. The section appears only if the agency has at least one **active OnlyFans** creator. It stays hidden on Fansly-only books, and it hides when **Model** is a non-OnlyFans creator. **All creators** or an OnlyFans creator shows it. You need **View Metrics**, same as the rest of the page. **Select period** and **Model** apply here. This table reports rates only. It does not send, pause, or resume campaigns, and it does not include Fansly mass campaigns. | Column | Meaning | | ------------------- | --------------------------------------------------------------- | | **Date** | When the campaign was sent. | | **Creator** | Which creator sent it. Only when **Model** is **All creators**. | | **Message preview** | Opening text of the mass message or mass PPV. | | **Price** | PPV price, or **Free**. | | **Sent** | How many fans received it. | | **Viewed** | How many of those sends were viewed. | | **Unlocked** | How many were unlocked. Often blank. | | **Purchased** | How many were purchased. | | **View rate** | **Viewed** ÷ **Sent**. | | **Unlock rate** | **Unlocked** ÷ **Sent**. | | **Purchase rate** | **Purchased** ÷ **Sent**. | Rates use **Sent** as the denominator. **Unlock rate** can be empty: OnlyFans often omits unlock on mass campaigns, and CreatorXone does not fill it from view or purchase. Rows appear after the next scheduled OnlyFans metrics update (the page subtitle: **OF every 24h (around midnight UTC)**). **Refresh** reloads stored numbers only. Empty table: **No mass campaigns in this period yet…** CSV is in the same **Export** dropdown as the other Metrics files. That needs **Export Metrics**. ## Comments and corrections (one creator) Pick a single creator in **Model**. Some cells (fans, renewals, messages, sales) then support a right-click menu: * **Add a comment** — saves a note on that cell. A green dot means a comment exists; hover the cell to read it. * **Delete comment** — removes that note. * **Change the value** — edits the stored number for that cell. Use this only when you know the synced figure is wrong. Right-click does nothing while **All creators** is selected. ## Related * [Data not updating](/creatorxone/troubleshooting/data-not-updating.md) * [Transactions](/creatorxone/publish-your-docs/transactions.md) * [Roles and permissions](/creatorxone/user-access-control.md) * [Fans list](/creatorxone/fans-list.md) * [Chat attribution logs](/creatorxone/chatting-tools/chat-attribution-logs.md) * [Data export](/creatorxone/data-export.md) — every export in CreatorXOne, with columns and row caps * [Employee analytics](/creatorxone/employee-analytics.md) — per-chatter reports